Marketing Strategy for Small Businesses & Creators

You built
something real.
Let's make sure people can find it.

Most small business owners aren't bad at what they do. They just have a website — or a presence — that isn't telling the right story. I fix that.

Let's Figure out What's Broken
See My Work

You built
something real.
Let's make sure people can find it.

Marketing Strategy for Small Businesses & Creators

Let's Chat
My Work

Something's off.


You just can't name it.

Your site looks fine. Your reviews are solid. But new clients aren't coming in the way they should — and when you look at your website or your Google listing, you can feel that something isn't working. You just can't put your finger on what.

That gap between how good you are and how good you look online? That's what I close.

Sound Familiar?

  • "My website just doesn't feel like me anymore."

  • "People can't find me on Google even though I've been in business for years."

  • "I'm doing all the things but nothing seems to stick."

  • "I don't know where to start — or who to trust."

how i can help

Most clients come to me with one problem. We usually end up solving three. Here's where we start:

Outline of four rectangular objects with rounded corners, arranged with two on top and two on the bottom, all in gold color on a black background.

Website strategy
& design

Your site should do the selling before you pick up the phone. I find out why it isn't — and fix it.

Graph with three rightward arrows pointing to the right, indicating movement or progress.

Less noise, more signal. We find what's actually worth your time and build a plan around that.

marketing
strategy

Map location icon with a purple outline on a black background.

Google business
profile

If local customers can't find you, nothing else matters. I get you showing up when it counts.

  • Tracy Waal, Waal Construction… I’m getting almost twice as many leads today as I was during this time period last year. My website now drives potential customers to act - to reach out. Hiring Lyndsey was a great decision with a great ROI!

    Tracy Waal, Waal Construction

  • Looking to grow your business in a different way? Lyndsey can help craft great ways to expand your business, catering to your needs where it counts. She has become a missing link in how I operate.

    —Joe Heeb, Vision Drumming

  • …Lyndsey took care of everything from a new logo, website revamp, SEO and she increased our Google presence from page five to page one in a week!! We are already seeing calls as a direct result of what she did.

    —Jen Magnuson, Williams Chiropractic

  • McPherson Consulting has been an absolute game changer for not only my business but for me as a small business owner… can honestly say she has brought me thousands of dollars in new clients. I am unbelievably grateful for her time, and continued work. I would HIGHLY recommend her and do all the time to anyone who asks. You will not be dissatisfied with her work.

    — Aikoyougo, muralist

  • Lyndsey is the perfect combination of competency and empathy… Building trust by listening to what my personal brand needed and helping to push me for more than I had hoped for. The combination of web development, graphic design, SEO, and understanding personal brands… Lyndsey McPherson has helped me tremendously. Highly recommend her for any company or content creator.

    Neil Greathouse, Your Best T1D Year

  • Works incredibly quick and hard and tailored it around exactly what I needed! And in the process of making my site better, she found other issues and problems and fixed those as well! I would highly recommend Lyndsey and will continue to use her services in the future!! I would recommend her with my life she the goat! 🙌

    — Dr. Tyler Tarver, Tarver Academy

No Regrets

Why working with me is actually different

  • I believe in transparency, honesty, and doing work that actually helps.

    You’ll always know where things stand, what we’re doing, and why. No fluff, no confusion, no disappearing into “strategy mode.”

    Just clear communication and work that moves things forward.

  • I don't take on work I can't do well, and I won't recommend something just because it's billable. If I'm not the right fit, I'll tell you. If your idea needs to be reworked before it'll land, I'll tell you that too. You're hiring me for honesty, not just output.

  • I care about the details — the word that's almost right but not quite, the page that loads fine but feels off, the strategy that looks good on paper but won't survive real life. You'll get work that's been thought through, not just turned around.

01

We talk

A real conversation about what's going on — no pitch, no pressure.

02

i diagnose

I figure out what's actually broken and give you an honest read.

03

we fix

Clear plan, real work, results you can see.

Let’s Fix What’s Not Working

Tell me what's going on — I'll take a look and come back with honest thoughts. No pitch, no pressure. If I can help, I'll tell you how. If I can't, I'll tell you that too.