Storyteller
Strategist • Straightshooter
I help people figure out what’s not clicking — whether that’s your website, your message, or the stories you’ve been living inside of.
Things I do. Choose your own adventure.
McPherson Consulting
Your website feels off but you can't explain why. That's usually where I come in. I fix confusing, underperforming websites so the right people find you, trust you, and actually take action. Clear positioning. Thoughtful structure. No unnecessary complexity.
Epilogues & Epiphanies
I take stories — films, shows, the ones we grew up with and the ones we're still figuring out — and look at what they're actually teaching us about being human. Thoughtful, a little funny, occasionally more honest than expected.
Get in touch
If something here resonated — whether it’s your website, the podcast, or something you can’t quite put words to yet — feel free to reach out.
No pressure. No polished pitch needed. Just a real message.