Strategist
storyteller
straightshooter
Marketing strategist.
Podcast host.
Master’s in counseling.
I help people figure out what’s not clicking — whether that’s your website, your message, or the stories you’ve been living inside of.
What are you looking for?
If your website feels off but you can’t explain why, that’s usually where I come in.
I fix confusing, underperforming websites so the right people find you, trust you, and actually take action. Clear positioning, thoughtful structure, no unnecessary complexity.
Marketing strategy with something to say.
McPherson Consulting
Epilogues & Epiphanies
I take stories — films, shows, the ones we grew up with and the ones we’re still figuring out — and look at what they’re actually teaching us about being human.
Thoughtful, a little funny, occasionally more honest than expected.
The movie’s over. The conversation’s just starting
I’ve always been drawn to the moment where something doesn’t quite click — the website that should be working but isn’t, the message that almost makes sense but doesn’t land, the life that looks right on paper but feels off underneath.
That’s the work.
On one side, I help businesses get clear about how they show up so they can actually grow — not just exist online.
On the other, I spend a lot of time thinking about the stories we’ve been handed — through movies, culture, and real life — and what it looks like to question them.
Different lanes. Same through-line:
Clarity that actually changes something.
Hi,
i’m Lyndsey
Get in touch
If something here resonated — whether it’s your website, the podcast, or something you can’t quite put words to yet — feel free to reach out.
No pressure. No polished pitch needed. Just a real message.