Storyteller
Strategist • Straightshooter
Marketing strategist. Podcast host. Master’s in counseling.
I help people figure out what’s not clicking — whether that’s your website, your message, or the stories you’ve been living inside of.
What are you looking for?
If your website feels off but you can’t explain why, that’s usually where I come in.
I fix confusing, underperforming websites so the right people find you, trust you, and actually take action. Clear positioning, thoughtful structure, no unnecessary complexity.
Marketing strategy with something to say.
McPherson Consulting
Epilogues & Epiphanies
I take stories — films, shows, the ones we grew up with and the ones we’re still figuring out — and look at what they’re actually teaching us about being human.
Thoughtful, a little funny, occasionally more honest than expected.
The movie’s over. The conversation’s just starting.
Get in touch
If something here resonated — whether it’s your website, the podcast, or something you can’t quite put words to yet — feel free to reach out.
No pressure. No polished pitch needed. Just a real message.